Communication Tools to Showcase the Award
Being named Favorite Brand of Belgians is a recognition of consumer preference. To help awarded brands showcase this distinction to their audiences, a range of communication assets has been developed specifically for the Belgian market.
These materials enable winning brands to highlight their award across different communication channels and share this recognition with consumers.
A toolbox tailored to the Belgian market
To reflect Belgium’s linguistic diversity, the graphic assets are available in French, Dutch and English. This allows brands to communicate their distinction in the languages best suited to their audiences.
The toolbox includes the following elements:
The corporate logo highlights the award and is available in several versions, including red and white, to suit different backgrounds and communication contexts.
The category logo specifies the category in which a brand has been elected. Each winning brand receives a customised version based on the category or categories in which it has been recognised. These variations allow brands to communicate their achievement more specifically.
The co-branded logo and methodological inserts allow brands to combine the award logo with their own branding while providing additional information about the study behind the distinction. They help put the results into context and strengthen transparency and credibility with consumers.
